Most home service companies never crack the property management code. The ones that do know things the rest don't. This newsletter is thirty-three of them, delivered weekly to your inbox — written for home service owners who want the inside track to the largest yet most elusive opportunity in all of home services.
$41 billion a year in residential repair and maintenance flows through property managers — not homeowners, not developers. It's controlled by a few thousand decision makers, most of whom have never been sold to correctly. This issue maps the spend and names the buyer most home service companies have been pitching past for years.
Plus: why the vendors who figure this out first tend to lock it in for a decade.
Drawn from 40+ sales reps, 200+ home service companies, and 6+ years of selling into this market — millions of emails, hundreds of thousands of phone calls, and thousands of Zoom presentations with vendor coordinators, facility directors, and senior property managers across every major U.S. market. Millions of touch points tested on the same playbook.